Ctrl Pit aggregates revenue, ad spend, shipping costs and traffic from all your sales channels into one dashboard. Connect Shopify, Amazon, Meta Ads, Google Analytics and more — in minutes.
Connect your entire stack in minutes
What we do
Most e-commerce brands run across multiple channels — Shopify for DTC, Amazon for marketplace, Bol.com for the Netherlands, WooCommerce for a legacy store. Each platform has its own dashboard, its own CSV export, its own timezone.
Ctrl Pit pulls everything into a single daily view: revenue by channel, ad spend, shipping costs, GA4 traffic and gross margin. See the full picture in seconds, not spreadsheet-hours.
Built by operators, for operators. We built Ctrl Pit because we needed it.
Features
Not a generic BI tool. Ctrl Pit is purpose-built for e-commerce — every feature exists because real operators asked for it.
Aggregate orders from Shopify, Amazon, WooCommerce, Bol.com and SureCart into one unified revenue view. See daily, weekly and monthly trends at a glance.
Connect Meta Ads to see your ad spend alongside revenue in the same timeline. Track ROAS and monitor whether spend is turning into profit.
Import shipment costs from PostNL, SendCloud and Intime automatically. Know exactly how much fulfilment is eating into each sale.
Layer in GA4 sessions and user data so you can correlate traffic spikes with revenue jumps — no toggling between dashboards.
Enter your cost of goods per product and let Ctrl Pit calculate gross margin across every channel. Know your true profitability, not just revenue.
Log newsletter sends and social posts as events on your revenue chart. Instantly see which campaigns move the needle.
Why Ctrl Pit
Your time is worth more than toggling between twelve dashboards and updating a spreadsheet. Ctrl Pit automates the boring parts.
Revenue minus ad spend, shipping costs and COGS — Ctrl Pit calculates real profit across every channel so you know what you actually earned.
Daily automated syncs pull fresh data from all your connected platforms. Your dashboard updates itself — you just make decisions.
OAuth connectors and simple API key forms mean you can connect Shopify, Meta and PostNL faster than building a single spreadsheet formula.
We never store your customers' personal data. Ctrl Pit syncs revenue figures and cost data only — no names, no emails, no payment details.
Security & privacy
We built the infrastructure we'd want to trust with our own revenue data.
An independent developer based in Leiden building focused tools for e-commerce operators. Ctrl Pit is my own tool — I use it every day.
All connector credentials (API keys, OAuth tokens) are encrypted at rest. Every request travels over HTTPS. No exceptions.
Your data is never sold, never shared with advertisers, never used to train machine learning models. You own your data, full stop.
Database-enforced isolation means every organisation sees only its own data — even in the rare event of an application bug.
Free to get started. Connect your first channel in under 10 minutes. No credit card, no spreadsheets, no guesswork.